This video is popping up as the introduction of the "think different" campaign by Apple. In some forums it's being called the introduction of propaganda through pomposity. Some are touting it as classic Steve Jobs as a presenter.
I on the other hand, think it makes an important point about branding. (Actually, it makes several, but I'm going to focus on one for now.)
Like Steve, I believe central to marketing and branding are your values.
The strongest brands are built from their core values out. Branding (the process) is definitional. It's you, understanding who you are, and staying true to that understanding through your actions.
Anyway, I ramble. Please enjoy the video.
The paper clip: a creative exercise
3 hours ago
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